Marketing Analyst Job Description

A marketing analyst develops, evaluates, and implements marketing strategies and plans.

A marketing analyst’s responsibilities vary but can include conducting research into marketing effectiveness, managing the performance of marketing initiatives, coordinating marketing activities, conducting analysis, and recommending improvements.

A marketing analyst typically works in a team with other marketing and business professionals.

Typical team members include marketing strategists, marketing managers, product managers, and brand managers.

Job Brief:

We’re looking for a Marketing Analyst to join our team! As a Marketing Analyst, you will be responsible for conducting market research, analyzing marketing data, and developing insights to support marketing decision-making. If you are a strategic thinker with a passion for marketing, we want to hear from you!

Marketing Analyst Duties:

• Design and implement marketing strategies to meet business goals
• Complete research and analysis of various markets to identify potential customers
• Create promotional campaigns
• Develop marketing programs
• Develop marketing plans
• Maintain records and documents for marketing campaigns

Marketing Analyst Responsibilities:

• Research, analyze, and interpret marketing data to develop and maintain campaign and promotional strategies
• Research trends in consumer buying behavior and develop, test, and optimize marketing campaigns
• Plan and strategize for trade shows, promotional events, and other targeted campaigns
• Manage customer interactions through social media, email, and direct mail
• Develop, maintain, and update marketing databases, including prospect lists, customer lists, and sales leads
• Research and compile data for marketing reports, including sales, profit, marketing, and production statistics
• Develop and maintain company brand standards
• Execute brand-related activities, including social media, brand awareness, and online reputation management
• Write, edit, and design marketing collateral
• Promote the company’s brand through marketing initiatives, including press releases, content marketing, and online promotions

Requirements And Skills:

• Bachelor’s degree or higher in Marketing, Finance, Economics or related field
• 3+ years’ proven experience in a marketing analyst role
• Strong analytical and problem-solving skills
• Strong leadership and project management skills
• Ability and desire to work collaboratively with team members

Our company is an equal opportunity employer that is committed to building a diverse and inclusive team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.