Public Relations Intern Job Description

A public relations manager is a position within a company who is responsible for cultivating relationships with the media and public through speaking events, press releases, and pitching stories to media outlets.

A public relations manager is somewhat of a generalist in that a public relations manager deals with several media channels, including television, print, radio, and online.

A public relations manager works to increase the visibility and brand awareness of his or her company through media placements and reaching out to reporters and editors.

Job Brief:

We’re looking for a Public Relations Manager to join our team. In this role, you will be responsible for developing and executing PR strategies that build awareness and drive positive media coverage for our company and our products. You will also be responsible for managing relationships with key media contacts and influencers. If you are a strategic thinker with a passion for media relations and a track record of driving positive media coverage, we want to hear from you.

Public Relations Intern Duties:

• Coordinate all PR activities, including development of marketing, advertising, and sales promotional materials
• Produce and distribute press releases and news articles
• Develop and maintain relationships with customers, vendors, and business partners
• Research and compile data on business trends
• Negotiate relationships with newspapers, magazines, and other publications
• Develop and maintain relationships with reporters, editors, and other journalists
• Assist in the creation and execution of media strategies for the company
• Research and report on market trends
• Plan, organize, and direct PR activities
• Develop and maintain relationships with customers, vendors, and business partners
• Research and compile data on business trends
• Negotiate relationships with newspapers, magazines, and other publications
• Develop and maintain relationships with reporters, editors, and other journalists
• Assist in the creation and execution of media strategies for the company
• Research and report on market trends
• Plan, organize, and direct PR activities

Public Relations Intern Responsibilities:

• Communicate company vision, mission, and values to both internal and external audiences through speaking, writing, and other methods
• Analyze competitors’ business operations and strategies, and identify ways to build market share
• Research and understand industry trends and needs
• Develop and execute public relations plans, including strategic communications plans, budgets, and timelines
• Develop and execute PR and social media campaigns
• Create and manage web content, including SEO, social media, and press releases
• Develop and maintain brand guidelines
• Track media mentions
• Conduct media interviews, and negotiate/book interviews with both local and national media outlets
• Produce, edit, and distribute all media materials
• Create and distribute all company newsletters and reports
• Assist with company media appearances and community events
• Plan and host company events
• Coordinate with human resources on employee communications

Requirements And Skills:

• Bachelor’s degree in communications or public relations
• 4+ years’ PR experience
• Experience with developing and executing media strategies and executing public relations campaigns
• Experience with social media
• Excellent writing and oral communication skills
• Proficient in media and project research

Company Name is proud to be an Equal Opportunity Employer. We understand that diversity and inclusion are essential to success and we are committed to building a team that reflects this belief. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.