Publicist Job Description

A publicist is an individual or company that markets products, events, or issues on behalf of a business or client.

A publicist’s job is to gain publicity for a client or to increase sales, product, or ticket sales.

Publicists work to gain positive exposure for a business or product.

Publicity may be gained through a variety of media, including newspapers, radio, and television.

Publicists may plan events and press tours for clients in order to generate news coverage or promote a product.

A publicist may also write press releases and press kits for clients.

A press release is a written statement of news intended for dissemination to the media.

A press

Job Brief:

We’re looking for a Publicist to join our team. The ideal candidate will have experience working in a fast-paced environment and be able to think on their feet. If you are a go-getter with a can-do attitude, then we want to hear from you!

Publicist Duties:

• Research, assess, and report on industry trends, trends that affect marketing, competitive analyses, and information regarding events, developments, activities, and competitors
• Develop and administer media relations plans
• Promote a positive image of the company by improving communication with current clients and prospective customers
• Generate sales by maintaining relationships with prospective customers and by ensuring that current clients have a satisfactory investment experience
• Implement marketing programs by creating and implementing sales and promotional plans
• Implement quantitative research and measurements to identify market trends and customer trends
• Monitor, track, and report performance

Publicist Responsibilities:

• Communicate directly with media and journalists, composing press releases, media kits, and media advisories, and negotiating favorable coverage of clients and products
• Generate and maintain positive media coverage for projects
• Plan and implement promotional campaigns to increase sales, drive traffic, and build brand awareness
• Manage publicity budgets
• Create marketing collateral, including brochures, newsletters, and other printed materials
• Develop and maintain relationships with local, state, and federal government officials
• Meet with clients and stakeholders to determine their needs, and then create content and media plans that meet those needs
• Establish and maintain a network of media contacts
• Develop relationships with influencers and community leaders
• Prepare and conduct media interviews and press conferences
• Create and develop advertising materials such as brochures and posters
• Manage social media accounts
• Develop and manage client databases
• Research and produce online content
• Develop and implement a social media campaign

Requirements And Skills:

• Bachelor’s degree in journalism, communications, or public relations
• 2+ years experience in public relations or a related field
• Excellent writing, editing, and proofreading skills; ability to develop media plans to reach target audiences
• Excellent verbal and interpersonal communication skills
• Great attention to detail

At Company Name, we believe that a diverse and inclusive team is a key to success. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.